MAUREEN MICHELLE BOYLE
Chicago, IL • www.maureenmktg.com • maureenmktg@gmail.com • LinkedIn

SENIOR MARKETING LEADER

A solutions-driven marketing and branding professional with over 20 years of proven excellence in strategic marketing management, brand development, public relations, event marketing/management, and integrated marketing communications. Excels in managing multi-channel marketing operations, channel development, and spearheading brand repositioning while effectively managing organizational processes & resources. Adept at scaling and transforming brands in the online market space using multi-channel marketing strategies.

AREAS OF EXPERTISE

Executive Leadership | Strategic Marketing | Brand Development | Creative Direction | Digital Media Strategy | Public Relations | Events Management | Content Management | Channel Management | Project Management | Stakeholder Management | Contract Negotiations | Coaching and Mentoring | Process Development and Management | Performance Management | Change Management

CAREER HIGHLIGHTS

  • Built Trunk Club's first-ever in-house agency, achieving 39% YoY revenue growth, exceeding the revenue and EBIT plan by 250%, reducing “cost-per-lead” by 700%, and increasing social engagement by 200%.

  • Launched a new brand strategy for Trunk Club that generated $22M+ in incremental revenue and above-norm consumer research scores on the ability to get noticed, drive interest, and hold attention.

  • Developed marketing programs at Trunk Club that drove 427K in YoY customer growth since 2017, with approximately 130K customers having been added since January 2019.

  • Established “Team IDEA” - the in-house agency at Cars.com - to achieve creative services performance scores of 90%+, event satisfaction scores of 95%+, and a 303% YoY increase in revenue.

  • Generated $2M+ incremental sales at Cars.com by using new experiential marketing channels and increasing the efficiency of the existing marketing channels.

PROFESSIONAL EXPERIENCE

Trunk Club (a Nordstrom Company), Chicago, IL

A personalized mid- to high-end men's and women's clothing service, providing one-on-one styling appointments online or at their outlets as well as home delivery of curated outfits.

Senior Director - Marketing January 2017 to Present

Repositioned the marketing organization and overall strategy while initiating and leading the in-house creative and events agency.

  • Built the in-house agency to 20 full-time employees from scratch, centralized the branding and marketing campaigns, and reengineered processes to streamline workflows and develop high-touch communications.

  • Extended the marketing channels to multiple online platforms while leading the marketing and branding campaigns from concept to execution in both traditional and digital platforms.

  • Led the development of marketing strategies to improve new customer acquisition as well as purchase frequency and retention.

  • Launched inaugural experiential & events strategy exceeding annual revenue goals by 31% and driving an average $200 increase in customer transaction value.

Cars.com, Chicago, IL

The leading automotive classified site in the US, offering an online marketplace for new and used cars along with other related services, including dealer location, financial information, and performance reviews.

Director - Creative Services & Events March 2013 to January 2017

Senior Manager - Creative Services and Events July 2011 to March 2013

Established “Team IDEA," transferring outsourced functions to drive marketing strategy and initiatives worth $10M to facilitate business growth.

  • Supervised a team of 12 full-time marketers, as well as external partners to design and deliver effective marketing and branding campaigns.

  • Provided strategic direction and creative vision for the entire marketing operation - aiming at all the key stakeholder groups - while coaching and mentoring the next level of marketers.

  • Championed the marketing process streamlining efforts to achieve higher efficiency, greater transparency, enhanced project visibility, and clarity of communication.

  • Planned and managed breakthrough creative campaigns and events to reach internal and external audiences as an effort to penetrate existing markets as well as reach new market segments.

Apartments.com, Chicago, IL

The leading Internet listing service for rentals in the US, connecting renters and owners of apartments, houses, condos, and townhomes.

Director - Marketing March 2006 to July 2011

Senior Manager - Marketing March 2005 to March 2006

Marketing Manager April 2003 to March 2005

Developed and implemented national business-to-business, consumer marketing, promotion, and public relations strategies.

  • Managed an annual budget of $2.5M and seven full-time marketers as well as interns, external agencies, and vendors to facilitate marketing, promotions, and public relations functions.

  • Facilitated all B2B and B2C marketing activities to increase revenue, customer and site visits, and national brand exposure.

  • Directed day-to-day marketing operation and brand management activities, including developing brand positioning statements, competitive advantage analysis, product messaging, and national public relations.

  • Spearheaded social media marketing, including contest promotions, social media outreach, speaking engagements, and product placements.

  • Implemented online marketing activities such as search engine marketing, search engine optimization, and online partnerships to meet site visits and customer lead goals.

Jam Theatricals, Chicago, IL

An entertainment company that presents and produces Broadway engagements throughout North America, managing subscription seasons in 26 cities.

Marketing Director December 2001 to April 2003

Planned and executed all marketing, promotions, and public relations strategies worth $800K annually in six markets to maximize series subscription and single ticket sales.

BrassRing Inc., Chicago, IL

Marketing Manager October 1999 to December 2001

Tribune Media Services, Chicago, IL

Marketing Assistant September 1997 to October 1999

TMP Worldwide, Chicago, IL

Account Executive January 1997 to September 1997

EDUCATION

Bachelor of Science in Journalism (Business Communication) • The University of Kansas • Lawrence, KS

MEMBERSHIPS AND AWARDS

Chairperson - Midwest of ANA In-House Agency Committee • 2018 - Present

Board Member of the In-House Agency Forum (IHAF) • 2016 - 2018

Best Booth in National Automotive Dealer Association • 2016